What I did
- Logo design
- Art direction
Symington Saison Branding
As a craft brew enthusiast, it was a goal of mine to work with a craft brew startup to help develop their brand and beer can design. I got that chance with Katalyst Brewing – a Toronto based startup established in 2016. Working closely with Katalyst we developed a design concept that reflected the Junction neighbourhood of Toronto – a rapidly changing area with a rich history. Below are examples of the final look and feel of the brand.
Beer Label Design
The final design features the water tower, a well known landmark in the Junction neighbourhood as the main focal point, along with a diagonal set of stylized train tracks to pay homage to the areas industrial and manufacturing history.
The Katalyst logo was also created with this project. Katalyst would act as a parent brand and was positioned as a secondary element. The circle style logo was designed to be subtle and versatile as it was meant to be a consistent mark for all future can designs. The logo itself is built around a stylized hop.
Rough sketches used to help guide the final designs.
The colour scheme was created to invoke feelings of a hot summer day – complimentary imagery to accompany a saison style beer.