Dia’s wordmark design was built from a Futura style font with the addition of various alchemy inspired accents, specifically on the ‘D’s’, ‘A’ and ‘O’. We felt this gave off a cryptic feel, offering a bit of the magical intrigue we were going for with the overall concept.

The logo was constructed using the ‘O’ as the reference for clearspace scaling.  In some instances of the logo, Dia’s tagline ‘Communications Catalyst’ sits squarely below at the baseline of the ‘O’ reference point.

The logo was created with responsive use cases in mind. We felt comfortable reducing the ‘Dia Bondi’ mark down to ‘Dia’ since we felt her first name was unique enough to stand alone. It also retained some of the key alchemy accents to look closely connected to the original. The logo is further reduced to just the ‘D’ for things like app icons or favicons.

Three unique icons were designed to represent Dia’s core pillars – Courage, Control, Impact. Each icon was designed to further emphasize the alchemy feel of the brand.