Axonify in collaboration with Isabel Avery
Project
2017
What I did
- Illustration
- Art direction
Axonify Superheroes
Working closely with the Isabel Avery creative team, I was tasked with the challenge to create a team of playful superheroes to shine a light on Axonify’s valuable platform offerings that current customers may not be aware of or have forgotten about. By positioning parts of the platform as Super Powers, Axonify can help better equip champions (and users) to take action in increasing employee knowledge and performance.
Captain Insight
Captain Insight’s super power represents Management.
Features to highlight:
- Team dashboard
- Inspections
- Behaviours
Theme:
- Empowering your leaders
Omni-Bot
Omni-bots’ super power represents Integrated learning experience.
Features to highlight:
- Certifications
- Intro training
- Behaviours
Theme:
- Ensuring your employees are certified
Dr. Comm
Dr. Comm’s super power represents Communicating/Connecting.
Features to highlight:
- Broadcast messaging
- Team message
- Surveys
Theme:
- Extending connections with your employees
The Megavator
The Megavator’s super power represents Motivation and Engagement.
Features to highlight:
- Tell-a-friend
- Challenge-a-friend
- Game play
- Rewards
Theme:
- Driving employee engagement
Early Sketches
The rounded style of the characters reflects Axonify’s rounded speech bubble logo.
COLOUR
The palette used for the characters comes from Axonify’s brand palette.
#9c28b1
#03a1f5
#80bd41
#ef1c24
